Indoor signage is a great way to promote or make anyone aware of an event or something taking place at the campus.
Overall Content
- College appropriate - Student/Employee/Visitor/Public Focused
- CCAC guidelines and image/branding standard
- Graphic, Brand Standard Guide
- Digital Style Guide
- Digital Signage Standards (see below)
- Include Contact information, link to webpage for more information, date and time of event
Size Guide
Image Content
- File Type: PNG, JPEG, HEIC
- Ratio: 16x9 (Horizontal) - NOT Square or Vertical
- Dimension: 1920x1080 px @ 300ppi
- Content should take up most of the screen space
- Leave space "padding" on the outer border
Video Content
- File Type: MP4
- Ratio: 16x9 (Horizontal)
- Full HD (1080p)
- 1920x1080 px @72ppi
- Less than 20 seconds - 6-10 seconds is the typical length as someone is walking by
Standards & ADA Compliance
Screen Time, Words on Screen, Reading Rate
- Screen time averages between 8-10 seconds
- Keep the information clear and concise - Making Great Digital Signage Content 2.0 (wirespring.com)
- 21 words max - the average person looks at the screen for 6 seconds and can only ready 21 words max in 6 seconds
Font(s)
- Size: 24px or higher
- Types: Sans-serif (Arial) fonts are the easiest to read
- Filled fonts are easier to read than outlines
- Legibility and Easily Understood - Cursive/Handwritten fonts are hard to read
Color Contrast
- Contrast ratio of at least 4.5:1
- (L1 + 0.05) / (L2 + 0.05) - L1 is the relative luminance of the lighter of the colors, and L2 is the relative luminance of the darker of the colors.
QR Codes, Short Links
- Short Link/QR code should be included if going to a website or event
- QR Code Sites
- Add Events or Contact to Smart
- Animate
- Auto Populate Email
- Splash Pages
- Rebrandly
- CCAC Branded QR Codes, Short Links, Meta Graph Images
- Contact ITS or Marketing
Formats For Date, Time, Contact Info, Etc.
- Date: Day Of Week, Month Day - Monday, January 3rd
- Time: 10:00AM - 1:00PM
- Email Address: CapitalizeFirstWord@ccac.edu
- Phone Number: ###-###-####
Best Practices for Digital Signage
Other Information and Tips
- Check with someone not familiar with the information to ensure your details are getting across
- Animate your images in Canva
Approval Process
All content goes through the same approval process. The actual display date may vary from the chosen display date depending on the approval process.
Retention of Material
Content will remain on the display's server 1 month after the end date. The design file will remain 1 year after the end date on the design server.