Overall Content for All Displays

• Content should take up most of the screen space        
  
• Padding around the edge of the display
  

Video Walls

• Design with crosshairs in mind, due to screen bevels. Text and QR codes will be split at the crosshair.
  

Template Designs

Templates are videos or an image with editable textboxes to overlay text. This is very helpful when it comes to content that needs quickly edited or constantly updated. Note that the text is static can cannot appear later if a video is used. 

Overall Style

Modern and Clean Design - It is characterized by clean lines, minimalism, and focus on the key details of the information. Using solid colors and outlines to design images and icons to reflect the message of the text. 

Icons and Images

	Outlined Created out of strokes. These icons are simple and great to illustrate abstract meanings
	Solid Filled Composed of masses of solid color and omissions of strokes. Works best to illustrate the meaning of primary subjects
	Flat Flat icons are a variation of lineal style. This style implies different color combinations, usually “flat” ones
	Picture or Scenes Reflective of the styles above In most cases, real images and photos should not be used. Unless, depicting a situation where the viewer can “see themself" in the video.

• Screen time averages between 8-10 seconds
• Keep the information clear and concise - Making Great Digital Signage Content 2.0 (wirespring.com) 
• 21 words max - the average person looks at the screen for 6-10 seconds and can only ready 21 words max in 6 seconds

• Size: 24px or higher
• Types: Sans-serif (Arial) fonts are the easiest to read
  • Sans serif fonts | dafont.com
• Filled fonts are easier to read than outlines
• Legibility and Easily Understood - Cursive/Handwritten fonts are hard to read

• Captions should have an accuracy of 99%.
• Font should be similar to Helvetica
• Use a white font color on a black background. 
• Placed in the lower center of the screen but should be moved when important visual elements 
• Each caption should hold 1-3 lines of text onscreen at a time, and should not exceed 3 lines.
• Background noises, or non-speech sounds, should be added in square brackets.
• Captions must be synced with the audio of the programming. 
• If nothing is spoke/heard, there should be no closed captions on the screen
• Punctuation and both lower and upper case letters should be used      
  

• Contrast ratio of at least 4.5:1
  • (L1 + 0.05) / (L2 + 0.05) - L1 is the relative luminance of the lighter of the colors, and L2 is the relative luminance of the darker of the colors.
• Web Accessibility Color Contrast Checker
• Understanding Contrast and Color Accessibility (WebAIM)
• Making great digital signage content: Use contrast to your advantage (wirespring.com)  

• 1" x 1" in Size
• On either bottom left or right of media, not in the middle
  • If two or more QR codes, they should not be stacked

• Date: Day Of Week, Month Day - Monday, January 3th
• Time: 10:00AM - 1:00PM
• Email Address: CapitalizeFirstWord@ccac.edu
• Phone Number: ###-###-####
• Location: Full Campus or Center Name - Wing or Building - Room Number
  • Example: South Campus - Building B - Room B345

Full Example

Thursday, May 4th     
8:00PM-2:00PM     
Allegheny Campus     
PE Building - Room 421